Custom flash / actionscript interactive interface and animations. User generated content and social media integrated into the site. Visitors can upload photos of themselves and their friends at Beef’s to the website gallery and then easily share them via Facebook and Twitter.

E-vites – visitors can personalize and send custom email invitations on the site, inviting their friends to birthday parties, sports events, or just a nice lunch. If the group invited exceeds a certain number, email notice will also be sent to the indicated location manager so they know it’s possible they will have increased traffic at that time.

Search Engine Optimization and localized search optimization. For franchise businesses, local optimization focusing on the areas around their locations is especially important. They rank high in both local and national results for their target keywords. Website traffic has more than tripled since the launch of their new, optimized website and they now have more than a million hits and over 18,000 Facebook Page “Likes”.

Custom Content Management System designed to run the site, manage locations and promotions, manage and approve customer images, etc.

They are now ranking in the top three results for many of their desired search terms.  They started seeing results within two weeks of site optimization and launch.

One of the keywords they wanted to be found for was authorized barco dealer hawaii and authorized barco dealer.  As you can see from the screenshots below, they are now the top two results for the first term and are the first result under the actual Barco site for the second.   

They are also coming up first in Google for another of their search terms Digital Audio Visual Slideshow Presentations.

There are a number of important components to Search Engine Optimization, including:

Keyword Research identifies what relevant keywords people are actually looking for.  If you think people are looking for “red widgets” when in reality the majority are looking for “maroon widgets” you’d be wasting a lot of time and effort targeting the wrong keywords. 

Keyword Targeting consists of analyzing the hundreds of possible keywords found during the keyword research phase and selecting those which are most appropriate for your business and your target audience.

Website Optimization is what happens when the targeted Keywords are integrated into your website in a wide variety of approved, search engine friendly ways in order to start boosting your website visibility and increasing your chance of getting found for the targeted keywords.

Off Site Optimization includes a wide variety of different Natural Search optimization techniques that happen independent of your website, including link building, directory submissions, article creation and submission and more.  The point of these activities is to make your site appear more popular and create a virtual version of “word of mouth”.  The more websites that the search engines see ‘talking’ about your site, in ways that target your desired keywords, the better you will rank.